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Founder and CEO

Ashok Marimuthu

Ashok Marimuthu is the founder and CEO of Sataware Technologies, the company behind Power BI Agency. Sataware is a software development and business process outsourcing company. It has offices in the United States and India.

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Ashok Marimuthu, founder and CEO of Sataware Technologies

What Ashok leads

Ashok started Sataware Technologies and still leads it today. The company's work covers custom software, mobile app development, Microsoft Dynamics 365 Business Central and Power BI. Power BI Agency is the part of Sataware that works only on Power BI. So it runs under his leadership, like the rest of the business.

That mix shapes how we work on reports. For example, a report may depend on Business Central or on software the company built. In that case, the people who know that system work in the same company as our Power BI consultants.

Power BI at Sataware Technologies

Power BI is the part of that work this site is about. Our consultants build dashboards, data models and training for teams that run on Microsoft data. They also build reports on Dynamics 365, Business Central and Power Platform data.

Above all, the work stays with the client. It happens inside each client's own Microsoft tenant, so the reports and models belong to them. In addition, the same consultants stay on a project from scoping to handover.

How a Power BI project runs at Sataware

Every project starts with a written scope. After that, the client sees working reports every week, not slides about them. At the end, the team hands over documentation and training, so the client can run the reports without us.

Some reports have to sit inside a client's own app or customer portal. In those cases, our consultants build them with Sataware's engineering team. Row-level security then makes sure each customer sees only their own data.

Finally, Power BI Agency resells no licenses. As a result, our advice on Pro, Premium Per User or capacity stays impartial. We are also independent and not part of Microsoft.

Other Sataware consulting sites

Power BI Agency is one of three consulting sites that Sataware runs for Microsoft business software. Each site keeps to one product, so its pages can go deep on that product alone.

The Dynamics 365 site covers the wider family of Dynamics 365 apps, from sales and customer service to finance. The Business Central site covers the ERP for small and midsize companies. When a Power BI report draws on either system, those teams are colleagues, not a separate vendor to brief.

More about Ashok Marimuthu

His full profile and his author page are on the Sataware Technologies website.

This page keeps to the facts that matter for Power BI Agency: his role, the company he founded and where to read more. If a detail here ever differs from his official profile, trust the Sataware page, since that is where his biography is kept up to date. Questions about a Power BI project are best sent through our contact page, so a consultant can answer them quickly.

Further reading from Microsoft Learn

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